The assignment
To survey the brand on a strategic level and, based upon the result, give recommendations.
The goal
Strengthen the brand.
The implementation
Familiarity and attitude survey among 100 actual and 350 potential customers. The outcome of the survey became
a clear description of the target groups’ attitudes towards the company as a brand as well as of the position of the brand. The survey also served as guidance on the participants’ approach and behaviour in relation to the company as a brand.
The result
A report consisting of a clarifying description of the strengths and weaknesses of the brand as well as strategic recommendations guiding the continuous work to build and strengthen the brand.
