The assignment
Identify, formulate and anchor – in the entire organization – the guidelines and values of the company.
The goal
Create consensus around the internal culture and realize it in words and actions in the daily work.
The implementation
Guidelines and values were identified and anchored through a work process that involved the management group, the managers and all co-workers. This process included framing of issues, workshops, tutor training and consensus exercises for all managers, production of study material and tutorial material as well as a communications plan with informative actions such as a pamphlet, advertisement, magazine, posters, film etc.
The result
“The corporate culture is vital to us, since a clear and common culture enhances our flexibility and makes us better prepared to meet the demands and challenges of the future”. (CEO)
